Privacy Policy
At FlatFix Tyre, your privacy is important to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website or services.
- Last Updated: 10 August 2026
Privacy Policy
At FlatFix Tyre, your privacy is important to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website or services.
- Last Updated: 10 August 2026
Introduction
FlatFix Tyre Ltd (“FlatFix Tyre”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, protect and share personal information when you visit our website, contact us, request a quotation, make an online booking, purchase tyres, use our mobile tyre fitting services, communicate with us or otherwise interact with FlatFix Tyre.
FlatFix Tyre provides mobile tyre fitting, tyre replacement, tyre repair and related tyre services at customers’ homes, workplaces, roadside locations and other agreed locations across London and surrounding areas.
We aim to process personal information fairly, lawfully and transparently in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations 2003 (PECR).
This Privacy Policy should be read together with our Terms & Conditions and Cookie Policy.
1
Who We Are
Legal Business Name
FlatFix Tyre Ltd
Trading Name
FlatFix Tyre
Website
www.flatfixtyre.com
Email
info@flatfixtyre.com
Telephone
07347 120201
Business Activity:
Mobile tyre fitting and related tyre services
Service Area:
London and Nationwide
For personal information processed in connection with our own business activities, FlatFix Tyre Ltd generally acts as the data controller.
If you have questions about this Privacy Policy or how we process your information, you can contact us using the details above.
2
What Personal Information We Collect
The information we collect depends on how you interact with FlatFix Tyre.
We only seek to collect information that is reasonably necessary for the relevant purpose.
- 2.1 Contact Information
We may collect:
- your name
- telephone number
- mobile number
- email address
- billing or correspondence address
- service address
- postcode
- and other contact information you voluntarily provide.
- 2.2 Vehicle Information
Because we provide mobile tyre fitting and vehicle-related services, we may need information about your vehicle.
This may include:
- vehicle registration number
- vehicle make
- vehicle model
- vehicle type
- tyre size
- tyre specification
- tyre load and speed rating
- tyre type
- wheel information
- tyre condition
- puncture or damage information
- photographs of tyres, wheels or vehicles
- tyre pressure information
- TPMS-related information
- tyres supplied or fitted and
- records of services previously carried out by us.
A vehicle registration number may constitute personal information where it can be linked to an identifiable individual. We therefore treat such information appropriately under applicable data protection law.
- 2.3 Booking and Service Information
When you request or book a service, we may collect:
- booking date
- booking time
- requested service
- service location
- vehicle information
- tyre requirements
- quotation information
- technician allocation
- work carried out
- tyres supplied or fitted
- invoice information
- payment status
- cancellation information
- refund information and
- communications relating to your booking.
- 2.4 Location Information
Mobile tyre fitting requires us to know where your vehicle is located.
We may therefore collect:
- home address
- workplace address
- roadside location
- parking location
- postcode
- location information entered into our booking system
- map or navigation information necessary to locate your vehicle and
- other location information you provide for the purpose of receiving our services.
Relevant location and booking information may be provided to the technician or authorised employee responsible for attending your vehicle.
We will use location information for legitimate purposes connected with providing, managing or supporting our services.
- 2.5 Communications
We may retain relevant communications between you and FlatFix Tyre, including communications made through:
- telephone
- SMS
- online booking forms
- website contact forms
- social media
- other messaging services and
- communications with our technicians or customer service staff.
We may retain relevant communications where reasonably necessary to manage bookings, provide customer service, investigate complaints, resolve disputes, maintain business records, protect our business or comply with legal obligations.
- 2.6 Payment Information
When you pay for our services, we may process information such as:
- transaction amount
- transaction date
- payment status
- payment reference
- payment method
- invoice information and
- limited information provided by the relevant payment provider.
Where payments are processed through a third-party payment provider or card payment service, payment information may be processed directly by that provider.
FlatFix Tyre does not normally need to store your full card number, PIN or card security information.
Third-party payment providers may process payment information under their own terms, privacy policies and security arrangements.
- 2.7 Website and Technical Information
When you visit our website, certain information may be collected automatically, depending on the technologies used and your cookie choices.
This may include:
- IP address
- browser type
- device type
- operating system
- pages visited
- date and time of visits
- referring website
- approximate geographical information
- website interactions
- technical information
- website performance information and
- information concerning how visitors use our website.
3
How We Use Your Personal Information
We may collect personal information:
- directly from you;
- when you call us;
- when you email us;
- through our website;
- through online booking forms;
- through quotation requests;
- through WhatsApp;
- through SMS;
- through social media;
- when a technician attends your vehicle;
- when you make a payment;
- when you leave a review;
- through cookies and similar technologies;
- from business or fleet customers;
- from service providers where lawfully permitted; and
- from other lawful sources where reasonably necessary.
4
Why We Use Your Personal Information
We may use personal information for the following purposes:
- Providing our services
We may use your information to:
- respond to enquiries;
- provide quotations;
- arrange appointments;
- process online bookings;
- identify your vehicle;
- identify the correct tyre requirements;
- locate your vehicle;
- send a technician to your location;
- provide mobile tyre fitting;
- provide tyre replacement;
- provide tyre repair where appropriate;
- provide roadside tyre assistance;
- provide wheel balancing and related services; and
- manage your customer account or service records where applicable.
- Managing bookings and customer service
We may use your information to:
- confirm bookings;
- communicate appointment details;
- provide arrival updates;
- communicate changes to appointments;
- answer questions;
- provide customer support;
- deal with cancellations;
- manage refunds;
- issue invoices and receipts; and
- resolve service issues.
- Business administration
We may use information to:
- maintain customer records;
- maintain financial records;
- manage accounts;
- manage suppliers;
- manage insurance matters;
- maintain service records;
- manage fleet and business customers;
- analyse business performance; and
- administer our business.
- Security and fraud prevention
We may process information to:
- prevent fraudulent bookings;
- investigate suspected fraud;
- prevent misuse of our services;
- protect our staff and technicians;
- protect customers;
- protect our vehicles and equipment;
- investigate suspicious activity; and
- protect our website and systems.
- Legal and regulatory purposes
We may process information where necessary to:
- comply with legal obligations;
- comply with accounting and tax requirements;
- respond to lawful requests from authorities;
- establish or defend legal claims;
- investigate complaints;
- maintain appropriate insurance records; and
- protect our legal rights.
- Website improvement
We may use website information to:
- understand how visitors use our website;
- identify technical problems;
- improve website functionality;
- improve user experience;
- monitor website performance;
- understand how customers find our website; and
- improve our online booking process.
- Advertising and marketing
Where legally permitted, we may use information to:
- measure advertising performance;
- understand how visitors interact with our website;
- measure enquiries and bookings generated through advertising;
- improve our advertising;
- manage online advertising campaigns; and
- send direct marketing where we have the appropriate legal basis.
5
Lawful Bases for Processing
Depending on the circumstances, we may rely on one or more of the following lawful bases under applicable data protection law.
- 5.1 Contract
We may process information where it is necessary to enter into or perform a contract with you.
For example, we need relevant contact, vehicle and location information to arrange and provide your mobile tyre fitting service.
- 5.2 Legitimate Interests
We may process information where it is necessary for our legitimate interests and those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
- operating FlatFix Tyre;
- managing bookings;
- maintaining customer records;
- providing customer service;
- preventing fraud;
- protecting our business;
- improving our services;
- maintaining website security;
- analysing business performance;
- handling complaints;
- managing disputes;
- protecting our legal rights; and
- maintaining appropriate business records.
Where we rely on legitimate interests, we will consider whether the processing is necessary and whether your interests and fundamental rights require greater protection.
- 5.3 Legal Obligation
We may process personal information where necessary to comply with a legal obligation.
This may include obligations relating to:
- tax;
- accounting;
- financial records;
- legal claims;
- courts;
- regulators;
- law enforcement; and
- other applicable legal requirements.
- 5.4 Consent
Where applicable law requires consent, we will request it before carrying out the relevant processing.
This may include certain:
- non-essential cookies;
- analytics technologies;
- advertising technologies;
- remarketing technologies; and
- direct marketing communications.
Where we rely on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
6
Online Booking
If you use our online booking system, we may collect information necessary to arrange and manage your appointment.
This may include:
- name;
- telephone number;
- email address;
- vehicle registration;
- vehicle make and model;
- tyre information;
- service location;
- requested service;
- appointment date and time;
- quotation information;
- booking status; and
- payment-related information.
Our booking system may be operated or supported by a third-party technology provider.
Where a third party processes personal information on our behalf, we aim to use appropriate contractual and data protection safeguards.
7
WhatsApp
Customers may contact FlatFix Tyre through WhatsApp.
We may use WhatsApp for:
- customer enquiries;
- booking discussions;
- appointment confirmations;
- service updates;
- tyre requirements;
- receiving photographs of tyres or vehicles;
- location information;
- customer support; and
- communication concerning an ongoing job.
WhatsApp is operated by a third party and information processed through WhatsApp may also be subject to WhatsApp's own terms and privacy practices.
Please avoid sending unnecessary sensitive personal information through WhatsApp.
We may retain relevant WhatsApp communications where reasonably necessary for customer service, booking records, dispute resolution, legal purposes or legitimate business administration.
8
Google Analytics
FlatFix Tyre uses Google Analytics to understand how visitors use our website and to improve website performance.
Depending on our configuration and your cookie choices, Google Analytics may process information such as:
- website interactions;
- pages visited;
- device information;
- browser information;
- approximate geographical information;
- traffic sources;
- website performance information; and
- other analytics information.
We use analytics information to understand how people find and use our website and to improve our online services.
Where applicable law requires consent for non-essential analytics technologies, those technologies will be used in accordance with our cookie consent mechanism.
Google may process information under its own privacy terms and policies.
9
Google Search Console
FlatFix Tyre may use Google Search Console to monitor and improve the technical and search performance of our website.
This may provide information concerning:
- search queries;
- website impressions;
- search clicks;
- website indexing;
- search performance; and
- technical website issues.
We use this information primarily to improve our website's technical performance and visibility in search engines.
10
Meta Pixel and Meta Advertising
FlatFix Tyre uses or may use Meta advertising services, including Meta Pixel and related Meta technologies.
These technologies may help us:
- measure advertising performance;
- understand website interactions;
- measure conversions;
- understand whether advertising generates enquiries or bookings;
- improve advertising campaigns; and
- create or use advertising audiences where permitted.
Depending on the technology and your consent choices, Meta may receive information relating to interactions with our website.
Where applicable law requires consent before non-essential advertising or tracking technologies are used, we will request the relevant consent before activating them.
Meta may process information according to its own privacy policies and terms.
11
Cookies and Similar Technologies
Our website uses cookies and similar technologies.
These may be used for:
- essential website functionality;
- website security;
- remembering preferences;
- analytics;
- website performance;
- advertising measurement;
- conversion tracking;
- remarketing; and
- other functions described in our Cookie Policy.
Where applicable law requires consent for non-essential cookies or similar technologies, we will seek the appropriate consent.
- Please see our Cookie Policy for further information.
12
Direct Marketing
FlatFix Tyre may use personal information for direct marketing where permitted by applicable law.
For electronic marketing to individual customers, including marketing by email, SMS or similar electronic messages, we will generally require specific consent unless a lawful exception applies.
A limited existing-customer “soft opt-in” may apply in certain circumstances where its legal requirements are satisfied, including where contact details were obtained directly during a sale or negotiations for a sale, the marketing concerns similar products or services, and an appropriate opportunity to opt out was provided.
We will provide an appropriate opportunity to opt out of marketing communications.
You have the right to object to direct marketing at any time, and we will respect valid objections and opt-out requests.
You can contact us to opt out:
Email:
info@flatfixtyre.com
Telephone:
07347 120201
- Opting out of marketing will not normally stop essential communications relating to an existing booking, appointment, payment, service, safety matter, complaint or other necessary customer-service communication.
13
Who We May Share Information With
FlatFix Tyre does not sell your personal information.
We may share personal information where reasonably necessary to operate our business and provide our services.
- Technicians, Drivers and Employees
Relevant information may be provided to the technician, driver or authorised staff member responsible for your booking.
This may include:
- name;
- contact number;
- vehicle information;
- service location;
- booking details; and
- tyre requirements.
We aim to provide only the information reasonably necessary to carry out the service.
- Technology Providers
We may use third-party providers for:
- website hosting;
- website development;
- online booking;
- email;
- telephone services;
- messaging;
- cloud storage;
- customer management;
- accounting;
- payment processing;
- analytics;
- advertising;
- cybersecurity;
- IT support; and
- other business technology.
- Tyre and Parts Suppliers
Where necessary to fulfil an order or source a required tyre or part, relevant information may be shared with suppliers.
- Courts, Regulators and Authorities
We may disclose information where required or permitted by law, including to:
- courts;
- law enforcement;
- government authorities;
- regulators;
- insurers; or
- other authorised bodies.
- Professional Advisers
Where reasonably necessary, information may be shared with:
- accountants;
- insurers;
- solicitors;
- auditors; and
- other professional advisers.
- Payment Providers
Payment-related information may be processed by third-party payment providers where you use their services.
14
Vehicle Registration Numbers and Photographs
Because our business provides vehicle and tyre services, we may record vehicle registration numbers and photographs as part of our service records.
For example, photographs may be taken or supplied to:
- identify a vehicle;
- document tyre condition;
- document wheel condition;
- record work carried out;
- support a quotation;
- investigate a complaint;
- document pre-existing damage;
- support an insurance matter; or
- maintain business records.
We aim to provide only the information reasonably necessary to carry out the service.
- We will not intentionally publish identifiable customer information for marketing purposes without an appropriate lawful basis or permission where required.
- Where photographs are used publicly, we will take reasonable steps to avoid unnecessarily exposing personal information.
15
Reviews and Customer Feedback
Customers may choose to leave reviews about FlatFix Tyre on Google or other third-party platforms.
Public reviews may contain personal information and may be visible to other users according to the relevant platform’s rules.
We may retain reviews and feedback for:
- customer service;
- quality control;
- service improvement;
- complaint handling;
- dispute resolution; and
- legitimate business purposes.
We aim to provide only the information reasonably necessary to carry out the service.
If a review relates to a disputed booking or service, we may check relevant records to establish the facts.
These records may include:
- booking records;
- invoices;
- service records;
- communications;
- vehicle information; and
- relevant photographs.
- When responding publicly to a review, we aim to avoid unnecessarily revealing personal information.
16
Fraud Prevention and Protection of Our Business
We may process personal information where reasonably necessary to investigate or prevent:
- fraudulent bookings;
- payment fraud;
- false claims;
- dishonest disputes;
- misuse of our services;
- impersonation;
- abusive or threatening conduct;
- unlawful activity; or
- other conduct that may cause harm to our customers, staff or business.
- Where there is a lawful basis, relevant information may be shared with insurers, professional advisers, law enforcement agencies, courts or other relevant organisations.
17
Data Retention
We do not keep personal information indefinitely.
We retain information for as long as reasonably necessary for the purposes for which it was collected and to meet applicable:
- legal requirements
- accounting requirements
- tax requirements
- contractual requirements
- legitimate business requirements
- insurance requirements
- Different categories of information may therefore be retained for different periods.
- For example, customer and transaction records may need to be retained for accounting, tax, insurance or legal purposes.
- Information relating to complaints, disputes or potential legal claims may be retained for as long as reasonably necessary to investigate, resolve or defend the matter.
- Marketing opt-out information may need to be retained so that we can respect your decision not to receive future marketing.
- When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
- Different retention periods apply depending on the type of information and the legal, accounting, tax, insurance, contractual and business requirements.
18
Data Security
FlatFix Tyre takes reasonable technical and organisational measures to protect personal information against:
- unauthorised access
- accidental loss
- destruction
- alteration
- unauthorised disclosure
- other unlawful processing
Depending on the circumstances, security measures may include:
- access controls;
- password protection;
- secure connections;
- restricted staff access;
- device security;
- backups;
- account security; and
- appropriate controls for third-party service providers.
- However, no website, internet connection, messaging platform or electronic storage system can be guaranteed to be completely secure.
- You should avoid sending unnecessary sensitive personal information through email, WhatsApp or online forms.
19
Personal Data Breaches
If we become aware of a personal data breach, we will assess the incident and take appropriate action in accordance with applicable data protection law.
- Where legally required, we will notify the Information Commissioner’s Office and/or affected individuals within the applicable legal time limits.
20
International Data Transfers
Some of our technology and service providers may process information outside the United Kingdom.
This may occur through providers of:
- website hosting
- cloud services
- analytics
- advertising
- communications
- online booking
- payment services
- other technology services
- Where personal information is transferred outside the UK, we will take appropriate steps to ensure the transfer is lawful and that appropriate safeguards are in place where required.
21
Your Data Protection Rights
Subject to applicable legal conditions and exemptions, you may have the following rights.
- Right of Access
You may request a copy of the personal information we hold about you.
- Right to Rectification
You may ask us to correct inaccurate or incomplete personal information.
- Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
- Right to Restriction
You may request a copy of the personal information we hold about you.
- Right to Erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute. We may need to retain information where there is a legal or legitimate reason to do so.
- Right to Object
You may object to certain processing, including processing based on legitimate interests.
You have an absolute right to object to direct marketing.
- Right to Data Portability
In certain circumstances, you may request personal information you provided to us in a structured, commonly used and machine-readable format.
22
How to Exercise Your Rights
If you want to exercise a data protection right, contact:
FlatFix Tyre Ltd
Email:
info@flatfixtyre.com
Telephone:
07347 120201
Please provide sufficient information for us to understand your request.
For security purposes, we may need to verify your identity before responding to certain requests.
We will normally respond to a valid request within one month, subject to applicable legal provisions.
Where the law allows an extension because a request is complex or multiple requests have been made, we may take additional time and will explain this where required.
23
Children's Privacy
Our services are primarily intended for adults, vehicle owners, drivers, businesses and fleet customers.
We do not knowingly seek to collect unnecessary personal information from children.
If you believe that a child has provided personal information to us unnecessarily, please contact us so that we can assess the situation and take appropriate action.
24
Third-Party Websites and Services
Our website may contain links, integrations or services provided by third parties, including:
- Meta
- online booking providers
- payment providers
- mapping services
- review platforms; and
- other websites or technology providers
Third-party services may process information under their own privacy policies and terms.
FlatFix Tyre does not control the privacy practices of third-party websites or services.
You should review the relevant third-party privacy information before providing personal information directly to them.
25
Mapping and Navigation Services
Because FlatFix Tyre is a mobile service, we may use mapping and navigation technologies to help technicians locate customers and service vehicles.
Where reasonably necessary, information such as a service address, postcode or location may be processed through mapping or navigation services.
We aim to provide only information reasonably necessary for locating and attending the requested service.
26
Business and Fleet Customers
If you use FlatFix Tyre on behalf of a business, fleet operator, employer or other organisation, we may process personal information supplied by that organisation in connection with tyre fitting, vehicle maintenance or fleet services.
- Where FlatFix Tyre acts as a data controller, this Privacy Policy applies to our processing.
- Where FlatFix Tyre acts as a data processor for a particular activity, the applicable contract and data protection law will determine the respective responsibilities of the parties.
27
Complaints
If you have concerns about how FlatFix Tyre has handled your personal information, please contact us first.
We will consider your complaint and take reasonable steps to investigate it.
Email:
info@flatfixtyre.com
Telephone:
07347 120201
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Official ICO website: Information Commissioner's Office (ICO)
28
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our services;
- changes to our website;
- new technologies;
- changes to third-party providers;
- changes in how we process information;
- changes in applicable legislation; or
- changes in regulatory guidance.
The latest version will be published on this page with the applicable "Last Updated" date.
Where appropriate, significant changes may be brought to your attention through an additional notice.
29
Contact Us
If you have any questions about this Privacy Policy or how FlatFix Tyre processes personal information, please contact:
- FlatFix Tyre Ltd
- Trading Name: FlatFix Tyre
- Website: www.flatfixtyre.com
- Email: info@flatfixtyre.com
- Telephone: 07347 120201
- Service Area: London and surrounding areas
- Last Updated: 10 August 2026
Introduction
FlatFix Tyre Ltd (“FlatFix Tyre”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, protect and share personal information when you visit our website, contact us, request a quotation, make an online booking, purchase tyres, use our mobile tyre fitting services, communicate with us or otherwise interact with FlatFix Tyre.
FlatFix Tyre provides mobile tyre fitting, tyre replacement, tyre repair and related tyre services at customers’ homes, workplaces, roadside locations and other agreed locations across London and surrounding areas.
We aim to process personal information fairly, lawfully and transparently in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations 2003 (PECR).
This Privacy Policy should be read together with our Terms & Conditions and Cookie Policy.
1. Who We Are
Legal Business Name
FlatFix Tyre Ltd
Trading Name
FlatFix Tyre
Website
www.flatfixtyre.com
Email
info@flatfixtyre.com
Telephone
07347 120201
Business Activity:
Mobile tyre fitting and related tyre services
Service Area:
London and Nationwide
For personal information processed in connection with our own business activities, FlatFix Tyre Ltd generally acts as the data controller.
If you have questions about this Privacy Policy or how we process your information, you can contact us using the details above.
2. What Personal Information We Collect
The information we collect depends on how you interact with FlatFix Tyre.
We only seek to collect information that is reasonably necessary for the relevant purpose.
- 2.1 Contact Information
We may collect:
- your name
- telephone number
- mobile number
- email address
- billing or correspondence address
- service address
- postcode
- and other contact information you voluntarily provide.
- 2.2 Vehicle Information
Because we provide mobile tyre fitting and vehicle-related services, we may need information about your vehicle.
This may include:
- vehicle registration number
- vehicle make
- vehicle model
- vehicle type
- tyre size
- tyre specification
- tyre load and speed rating
- tyre type
- wheel information
- tyre condition
- puncture or damage information
- photographs of tyres, wheels or vehicles
- tyre pressure information
- TPMS-related information
- tyres supplied or fitted and
- records of services previously carried out by us.
A vehicle registration number may constitute personal information where it can be linked to an identifiable individual. We therefore treat such information appropriately under applicable data protection law.
- 2.3 Booking and Service Information
When you request or book a service, we may collect:
- booking date
- booking time
- requested service
- service location
- vehicle information
- tyre requirements
- quotation information
- technician allocation
- work carried out
- tyres supplied or fitted
- invoice information
- payment status
- cancellation information
- refund information and
- communications relating to your booking.
- 2.4 Location Information
Mobile tyre fitting requires us to know where your vehicle is located.
We may therefore collect:
- home address
- workplace address
- roadside location
- parking location
- postcode
- location information entered into our booking system
- map or navigation information necessary to locate your vehicle and
- other location information you provide for the purpose of receiving our services.
Relevant location and booking information may be provided to the technician or authorised employee responsible for attending your vehicle.
We will use location information for legitimate purposes connected with providing, managing or supporting our services.
- 2.5 Communications
We may retain relevant communications between you and FlatFix Tyre, including communications made through:
- telephone
- SMS
- online booking forms
- website contact forms
- social media
- other messaging services and
- communications with our technicians or customer service staff.
We may retain relevant communications where reasonably necessary to manage bookings, provide customer service, investigate complaints, resolve disputes, maintain business records, protect our business or comply with legal obligations.
- 2.6 Payment Information
When you pay for our services, we may process information such as:
- transaction amount
- transaction date
- payment status
- payment reference
- payment method
- invoice information and
- limited information provided by the relevant payment provider.
Where payments are processed through a third-party payment provider or card payment service, payment information may be processed directly by that provider.
FlatFix Tyre does not normally need to store your full card number, PIN or card security information.
Third-party payment providers may process payment information under their own terms, privacy policies and security arrangements.
- 2.7 Website and Technical Information
When you visit our website, certain information may be collected automatically, depending on the technologies used and your cookie choices.
This may include:
- IP address
- browser type
- device type
- operating system
- pages visited
- date and time of visits
- referring website
- approximate geographical information
- website interactions
- technical information
- website performance information and
- information concerning how visitors use our website.
3. How We Use Your Personal Information
We may collect personal information:
- directly from you;
- when you call us;
- when you email us;
- through our website;
- through online booking forms;
- through quotation requests;
- through WhatsApp;
- through SMS;
- through social media;
- when a technician attends your vehicle;
- when you make a payment;
- when you leave a review;
- through cookies and similar technologies;
- from business or fleet customers;
- from service providers where lawfully permitted; and
- from other lawful sources where reasonably necessary.
4. Why We Use Your Personal Information
We may use personal information for the following purposes:
- Providing our services
We may use your information to:
- respond to enquiries;
- provide quotations;
- arrange appointments;
- process online bookings;
- identify your vehicle;
- identify the correct tyre requirements;
- locate your vehicle;
- send a technician to your location;
- provide mobile tyre fitting;
- provide tyre replacement;
- provide tyre repair where appropriate;
- provide roadside tyre assistance;
- provide wheel balancing and related services; and
- manage your customer account or service records where applicable.
- Managing bookings and customer service
We may use your information to:
- confirm bookings;
- communicate appointment details;
- provide arrival updates;
- communicate changes to appointments;
- answer questions;
- provide customer support;
- deal with cancellations;
- manage refunds;
- issue invoices and receipts; and
- resolve service issues.
- Business administration
We may use information to:
- maintain customer records;
- maintain financial records;
- manage accounts;
- manage suppliers;
- manage insurance matters;
- maintain service records;
- manage fleet and business customers;
- analyse business performance; and
- administer our business.
- Security and fraud prevention
We may process information to:
- prevent fraudulent bookings;
- investigate suspected fraud;
- prevent misuse of our services;
- protect our staff and technicians;
- protect customers;
- protect our vehicles and equipment;
- investigate suspicious activity; and
- protect our website and systems.
- Legal and regulatory purposes
We may process information where necessary to:
- comply with legal obligations;
- comply with accounting and tax requirements;
- respond to lawful requests from authorities;
- establish or defend legal claims;
- investigate complaints;
- maintain appropriate insurance records; and
- protect our legal rights.
- Website improvement
We may use website information to:
- understand how visitors use our website;
- identify technical problems;
- improve website functionality;
- improve user experience;
- monitor website performance;
- understand how customers find our website; and
- improve our online booking process.
- Advertising and marketing
Where legally permitted, we may use information to:
- measure advertising performance;
- understand how visitors interact with our website;
- measure enquiries and bookings generated through advertising;
- improve our advertising;
- manage online advertising campaigns; and
- send direct marketing where we have the appropriate legal basis.
5. Lawful Bases for Processing
Depending on the circumstances, we may rely on one or more of the following lawful bases under applicable data protection law.
- 5.1 Contract
We may process information where it is necessary to enter into or perform a contract with you.
For example, we need relevant contact, vehicle and location information to arrange and provide your mobile tyre fitting service.
- 5.2 Legitimate Interests
We may process information where it is necessary for our legitimate interests and those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
- operating FlatFix Tyre;
- managing bookings;
- maintaining customer records;
- providing customer service;
- preventing fraud;
- protecting our business;
- improving our services;
- maintaining website security;
- analysing business performance;
- handling complaints;
- managing disputes;
- protecting our legal rights; and
- maintaining appropriate business records.
Where we rely on legitimate interests, we will consider whether the processing is necessary and whether your interests and fundamental rights require greater protection.
- 5.3 Legal Obligation
We may process personal information where necessary to comply with a legal obligation.
This may include obligations relating to:
- tax;
- accounting;
- financial records;
- legal claims;
- courts;
- regulators;
- law enforcement; and
- other applicable legal requirements.
- 5.4 Consent
Where applicable law requires consent, we will request it before carrying out the relevant processing.
This may include certain:
- non-essential cookies;
- analytics technologies;
- advertising technologies;
- remarketing technologies; and
- direct marketing communications.
Where we rely on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
6. Online Booking
If you use our online booking system, we may collect information necessary to arrange and manage your appointment.
This may include:
- name;
- telephone number;
- email address;
- vehicle registration;
- vehicle make and model;
- tyre information;
- service location;
- requested service;
- appointment date and time;
- quotation information;
- booking status; and
- payment-related information.
Our booking system may be operated or supported by a third-party technology provider.
Where a third party processes personal information on our behalf, we aim to use appropriate contractual and data protection safeguards.
7. WhatsApp
Customers may contact FlatFix Tyre through WhatsApp.
We may use WhatsApp for:
- customer enquiries;
- booking discussions;
- appointment confirmations;
- service updates;
- tyre requirements;
- receiving photographs of tyres or vehicles;
- location information;
- customer support; and
- communication concerning an ongoing job.
WhatsApp is operated by a third party and information processed through WhatsApp may also be subject to WhatsApp's own terms and privacy practices.
Please avoid sending unnecessary sensitive personal information through WhatsApp.
We may retain relevant WhatsApp communications where reasonably necessary for customer service, booking records, dispute resolution, legal purposes or legitimate business administration.
8. Google Analytics
FlatFix Tyre uses Google Analytics to understand how visitors use our website and to improve website performance.
Depending on our configuration and your cookie choices, Google Analytics may process information such as:
- website interactions;
- pages visited;
- device information;
- browser information;
- approximate geographical information;
- traffic sources;
- website performance information; and
- other analytics information.
We use analytics information to understand how people find and use our website and to improve our online services.
Where applicable law requires consent for non-essential analytics technologies, those technologies will be used in accordance with our cookie consent mechanism.
Google may process information under its own privacy terms and policies.
9. Google Search Console
FlatFix Tyre may use Google Search Console to monitor and improve the technical and search performance of our website.
This may provide information concerning:
- search queries;
- website impressions;
- search clicks;
- website indexing;
- search performance; and
- technical website issues.
We use this information primarily to improve our website's technical performance and visibility in search engines.
10. Meta Pixel and Meta Advertising
FlatFix Tyre uses or may use Meta advertising services, including Meta Pixel and related Meta technologies.
These technologies may help us:
- measure advertising performance;
- understand website interactions;
- measure conversions;
- understand whether advertising generates enquiries or bookings;
- improve advertising campaigns; and
- create or use advertising audiences where permitted.
Depending on the technology and your consent choices, Meta may receive information relating to interactions with our website.
Where applicable law requires consent before non-essential advertising or tracking technologies are used, we will request the relevant consent before activating them.
Meta may process information according to its own privacy policies and terms.
11. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
These may be used for:
- essential website functionality;
- website security;
- remembering preferences;
- analytics;
- website performance;
- advertising measurement;
- conversion tracking;
- remarketing; and
- other functions described in our Cookie Policy.
Where applicable law requires consent for non-essential cookies or similar technologies, we will seek the appropriate consent.
- Please see our Cookie Policy for further information.
12. Direct Marketing
FlatFix Tyre may use personal information for direct marketing where permitted by applicable law.
For electronic marketing to individual customers, including marketing by email, SMS or similar electronic messages, we will generally require specific consent unless a lawful exception applies.
A limited existing-customer “soft opt-in” may apply in certain circumstances where its legal requirements are satisfied, including where contact details were obtained directly during a sale or negotiations for a sale, the marketing concerns similar products or services, and an appropriate opportunity to opt out was provided.
We will provide an appropriate opportunity to opt out of marketing communications.
You have the right to object to direct marketing at any time, and we will respect valid objections and opt-out requests.
You can contact us to opt out:
Email:
info@flatfixtyre.com
Telephone:
07347 120201
- Opting out of marketing will not normally stop essential communications relating to an existing booking, appointment, payment, service, safety matter, complaint or other necessary customer-service communication.
13. Who We May Share Information With
FlatFix Tyre does not sell your personal information.
We may share personal information where reasonably necessary to operate our business and provide our services.
- Technicians, Drivers and Employees
Relevant information may be provided to the technician, driver or authorised staff member responsible for your booking.
This may include:
- name;
- contact number;
- vehicle information;
- service location;
- booking details; and
- tyre requirements.
We aim to provide only the information reasonably necessary to carry out the service.
- Technology Providers
We may use third-party providers for:
- website hosting;
- website development;
- online booking;
- email;
- telephone services;
- messaging;
- cloud storage;
- customer management;
- accounting;
- payment processing;
- analytics;
- advertising;
- cybersecurity;
- IT support; and
- other business technology.
- Tyre and Parts Suppliers
Where necessary to fulfil an order or source a required tyre or part, relevant information may be shared with suppliers.
- Courts, Regulators and Authorities
We may disclose information where required or permitted by law, including to:
- courts;
- law enforcement;
- government authorities;
- regulators;
- insurers; or
- other authorised bodies.
- Professional Advisers
Where reasonably necessary, information may be shared with:
- accountants;
- insurers;
- solicitors;
- auditors; and
- other professional advisers.
- Payment Providers
Payment-related information may be processed by third-party payment providers where you use their services.
14. Vehicle Registration Numbers and Photographs
Because our business provides vehicle and tyre services, we may record vehicle registration numbers and photographs as part of our service records.
For example, photographs may be taken or supplied to:
- identify a vehicle;
- document tyre condition;
- document wheel condition;
- record work carried out;
- support a quotation;
- investigate a complaint;
- document pre-existing damage;
- support an insurance matter; or
- maintain business records.
We aim to provide only the information reasonably necessary to carry out the service.
- We will not intentionally publish identifiable customer information for marketing purposes without an appropriate lawful basis or permission where required.
- Where photographs are used publicly, we will take reasonable steps to avoid unnecessarily exposing personal information.
15. Reviews and Customer Feedback
Customers may choose to leave reviews about FlatFix Tyre on Google or other third-party platforms.
Public reviews may contain personal information and may be visible to other users according to the relevant platform’s rules.
We may retain reviews and feedback for:
- customer service;
- quality control;
- service improvement;
- complaint handling;
- dispute resolution; and
- legitimate business purposes.
We aim to provide only the information reasonably necessary to carry out the service.
If a review relates to a disputed booking or service, we may check relevant records to establish the facts.
These records may include:
- booking records;
- invoices;
- service records;
- communications;
- vehicle information; and
- relevant photographs.
- When responding publicly to a review, we aim to avoid unnecessarily revealing personal information.
16. Fraud Prevention and Protection of Our Business
We may process personal information where reasonably necessary to investigate or prevent:
- fraudulent bookings;
- payment fraud;
- false claims;
- dishonest disputes;
- misuse of our services;
- impersonation;
- abusive or threatening conduct;
- unlawful activity; or
- other conduct that may cause harm to our customers, staff or business.
- Where there is a lawful basis, relevant information may be shared with insurers, professional advisers, law enforcement agencies, courts or other relevant organisations.
17. Data Retention
We do not keep personal information indefinitely.
We retain information for as long as reasonably necessary for the purposes for which it was collected and to meet applicable:
- legal requirements
- accounting requirements
- tax requirements
- contractual requirements
- legitimate business requirements
- insurance requirements
- Different categories of information may therefore be retained for different periods.
- For example, customer and transaction records may need to be retained for accounting, tax, insurance or legal purposes.
- Information relating to complaints, disputes or potential legal claims may be retained for as long as reasonably necessary to investigate, resolve or defend the matter.
- Marketing opt-out information may need to be retained so that we can respect your decision not to receive future marketing.
- When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
- Different retention periods apply depending on the type of information and the legal, accounting, tax, insurance, contractual and business requirements.
18. Data Security
FlatFix Tyre takes reasonable technical and organisational measures to protect personal information against:
- unauthorised access
- accidental loss
- destruction
- alteration
- unauthorised disclosure
- other unlawful processing
Depending on the circumstances, security measures may include:
- access controls;
- password protection;
- secure connections;
- restricted staff access;
- device security;
- backups;
- account security; and
- appropriate controls for third-party service providers.
- However, no website, internet connection, messaging platform or electronic storage system can be guaranteed to be completely secure.
- You should avoid sending unnecessary sensitive personal information through email, WhatsApp or online forms.
19. Personal Data Breaches
If we become aware of a personal data breach, we will assess the incident and take appropriate action in accordance with applicable data protection law.
- Where legally required, we will notify the Information Commissioner’s Office and/or affected individuals within the applicable legal time limits.
20. International Data Transfers
Some of our technology and service providers may process information outside the United Kingdom.
This may occur through providers of:
- website hosting
- cloud services
- analytics
- advertising
- communications
- online booking
- payment services
- other technology services
- Where personal information is transferred outside the UK, we will take appropriate steps to ensure the transfer is lawful and that appropriate safeguards are in place where required.
21. Your Data Protection Rights
Subject to applicable legal conditions and exemptions, you may have the following rights.
- Right of Access
You may request a copy of the personal information we hold about you.
- Right to Rectification
You may ask us to correct inaccurate or incomplete personal information.
- Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
- Right to Restriction
You may request a copy of the personal information we hold about you.
- Right to Erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute. We may need to retain information where there is a legal or legitimate reason to do so.
- Right to Object
You may object to certain processing, including processing based on legitimate interests.
You have an absolute right to object to direct marketing.
- Right to Data Portability
In certain circumstances, you may request personal information you provided to us in a structured, commonly used and machine-readable format.
22. How to Exercise Your Rights
If you want to exercise a data protection right, contact:
FlatFix Tyre Ltd
Email:
info@flatfixtyre.com
Telephone:
07347 120201
Please provide sufficient information for us to understand your request.
For security purposes, we may need to verify your identity before responding to certain requests.
We will normally respond to a valid request within one month, subject to applicable legal provisions.
Where the law allows an extension because a request is complex or multiple requests have been made, we may take additional time and will explain this where required.
23. Children's Privacy
Our services are primarily intended for adults, vehicle owners, drivers, businesses and fleet customers.
We do not knowingly seek to collect unnecessary personal information from children.
If you believe that a child has provided personal information to us unnecessarily, please contact us so that we can assess the situation and take appropriate action.
24. Third-Party Websites and Services
Our website may contain links, integrations or services provided by third parties, including:
- Meta
- online booking providers
- payment providers
- mapping services
- review platforms; and
- other websites or technology providers
Third-party services may process information under their own privacy policies and terms.
FlatFix Tyre does not control the privacy practices of third-party websites or services.
You should review the relevant third-party privacy information before providing personal information directly to them.
25. Mapping and Navigation Services
Because FlatFix Tyre is a mobile service, we may use mapping and navigation technologies to help technicians locate customers and service vehicles.
Where reasonably necessary, information such as a service address, postcode or location may be processed through mapping or navigation services.
We aim to provide only information reasonably necessary for locating and attending the requested service.
26. Business and Fleet Customers
If you use FlatFix Tyre on behalf of a business, fleet operator, employer or other organisation, we may process personal information supplied by that organisation in connection with tyre fitting, vehicle maintenance or fleet services.
- Where FlatFix Tyre acts as a data controller, this Privacy Policy applies to our processing.
- Where FlatFix Tyre acts as a data processor for a particular activity, the applicable contract and data protection law will determine the respective responsibilities of the parties.
27. Complaints
If you have concerns about how FlatFix Tyre has handled your personal information, please contact us first.
We will consider your complaint and take reasonable steps to investigate it.
Email:
info@flatfixtyre.com
Telephone:
07347 120201
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Official ICO website: Information Commissioner's Office (ICO)
28. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our services;
- changes to our website;
- new technologies;
- changes to third-party providers;
- changes in how we process information;
- changes in applicable legislation; or
- changes in regulatory guidance.
The latest version will be published on this page with the applicable "Last Updated" date.
Where appropriate, significant changes may be brought to your attention through an additional notice.
29. Contact Us
If you have any questions about this Privacy Policy or how FlatFix Tyre processes personal information, please contact:
- FlatFix Tyre Ltd
- Trading Name: FlatFix Tyre
- Website: www.flatfixtyre.com
- Email: info@flatfixtyre.com
- Telephone: 07347 120201
- Service Area: London and surrounding areas
- Last Updated: 10 August 2026
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